About the client Vectron is the market leader in countries such as Germany, Benelux, Austria and Switzerland when it comes to Point Of Sale (POS) solutions dedicated to sales management in the hospitality industry with over 200.000 systems installed in over 30 countries. Vectron’s equipment highlights the importance of technology in this industry by streamlining customized operations. Products

• POS Systems – fixed & mobile
• Software apps
• Software Integrations

History Vectron features special solutions for bakeries and pastries that ensure the sales process and business management in optimal conditions, making it easier and more efficient for commercial operators to work. Implementing Vectron Technologies into a hospitality business directly influences sales performance and, by default, business-reliable technology, robust design, high-quality materials, and data protection or warranty up to 10 years. In Romania, Vectron is one of the top players in its niche, serving large restaurant chains and bakeries such as Panemar and Segafredo Massimo. Our purpose was to help prospects understand the what and the why of Vectron technologies and the way they can impact businesses. Our main activity consisted of developing B2C communication and marketing materials to support online and offline sales activities. Here, we have used our copywriting and graphic design skills focusing on brand consistency as a priority, thus to enable a consistent customer experience. We have created the website content and graphic design, where we concentrated on emphasizing the importance of technology in the hospitality business, as it turns automation, reporting, and forecasting into best practices in the industry. The HoReCa industry is highly dynamic; informing the community about the latest news was a responsibility. Thus, publishing weekly blog posts and a monthly newsletter has soon become a healthy habit. You can find more about our work and Vectron by visiting their website.