Communicating Disruptive, Fastly Rising 3D Printing Tech
It’s a challenge and a thrill to take part in a project so dynamic as Symme3D. This is also one of the startups with the most remarkable growth in the Romanian startup scene; besides the challenge of keeping the pace, a deep understanding of manufacturing and 3D printing technologies, product execution, and business strategy are critical for a successful, long-term collaboration.
Although the communication & PR activities of Symme3D have started some time before the launch of DigiTales, the project has now reached new heights. After validating the first product, Symme3D Original, the first 100% Romanian, multifunctional desktop 3D printer, Symme3D has pivoted towards another industry that is in deep need for innovation—biotechnology.
Looking from a wider perspective, our role has been to disseminate business milestones such as expansion to the USA market or the launch of a new product. Although our initial purpose has been to generate brand awareness through digital and traditional media, the fast growth of the startup has required for us to extend our capabilities in order to sustain a brave technology vision.
Our role has also included supporting the participation and showcase of Symme3D technologies at industry and community events such as Techsylvania, Microsoft Summit, HackTM and also for large industry fairs such as Print & Sign Trade Fair, Maker Faire Europe, and many more.
We have validate again our belief that online brand communication is 24/7. Symme3D has earned a supportive audience which has, in time, become a community of 3D printing aficionados, creative engineers and developers, happy clients and supportive friends.
It’s been our first project where the volume of earned content has massively outdone the owned content. Symme3D has joined a myriad of public and private initiatives, has involved in CSR projects and won tech and business competitions that have earned the company the title of ‘innovators’. We’ve been there, too. And we still are.